Search engine optimization (SEO) techniques for bloggers

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 Search engine optimization is the act of designing or configuring your site or blog for higher ranking by Google. Google
are wiser than you think you are. Google employs over 250 techniques when
ranking a site or page. Never have you felt frightened as you can do it, so
many people have done it. Especially for new bloggers starting to rank their
site.

Note
that not all those techniques are equally important. Some are imperatively a must
have, but others might not make much of a difference in your market or niche.
If you check properly some of these projections you don’t have much direct influence
on. If you’re about to launch your new site or just launched your site and try
to find out what aspects of SEO you should focus on first, here’s a special
remedy for you.

 Google ranking factors a newbie or beginner
should know are as follows

Read How to Set up Google Alert


On-Page factors

 The way your page is optimized has the most reflective
effect on its rankings. Here are the page optimization factors or techniques  that can affect
its search visibility:
 Title tag keyword. The title Meta tag is one
of the most important relevant signals for a search engine. The tag itself is
meant to give the accurate description of the pages content. Search engines use
title tag to display the main title of a search result. Including a keyword in
it will tell search engine what to rank the page for. Formally, the keyword should
be placed at the start of the title tag. Pages optimized this way will rank
better than those with keyword closer to the title’s tag end.
 Keyword in description tag. The significance
of the Meta description tag today is discussed in SEO communities. It is still
an important signal for site ranking. It is also crucial for gaining user
clicks from search results pages. You must know that keywords in your
description will result in high organic traffic that is traffic from search
engines. Including keyword in it makes it more relevant to a search engine and
a searcher. 
Keyword in H1 tag. H1 tag is yet another relevant
factor as we all know in the blogging world (that is your first headline tag)
serving as a description of the pages content. Several great bloggers keep
trying to ensure that H1 is in line with keywords in other to attract high
ranking from Google, it is still a good practice for everybody to include their
keyword in a unique H1 tag on a page. 
Using keywords in the pages copy. Up until not long ago, stuffing
your page with keywords was a surefire way to increase its rankings for a
particular keyword. That’s not the case anymore. Using the keyword in the copy
still sends a relevant signal of what the content is about. How you place it
however has changed drastically.
 Length  and quality of the content. These days’
searchers want to be educated, well refined and  lectured and won’t satisfy with basic
information. Google therefore looks for commanding and informative content to
rank first. And it’s a common sense that the longer your content is, the
greater the chance that you can cover more aspects of your topic. Don’t be shy
of writing long but highly useful copy then, ensure that you have done your
research well enough before writing, so your content will be worth your readers
time. 
Duplicate content. Not all factors can influence
your rankings in a positive way. Having similar content across various pages of
your site can actually hurt your rankings. Avoid duplicating content and write
original copy for each page. 
Canonical tag. However having two URLs with
similar content is unavoidable. One of the ways from preventing this from
becoming a duplicate content issue is by using a canonical tag on your site.
This tag does one simple thing, it tells Google that one URL is equivalent of another,
clearly stating that in spite of two pages having the same content, they are in
fact one. 
Image Optimization. It’s not only text that can be
optimized on a page but other media too. Images for instance can send the
search engine relevancy signals through their alt text, caption and description
for instance. When optimizing image, you will notice that there are Alt text
and title text, note that both closely performs the same function and you
should not worry about their impact on your image. 
Content Updates. Google algorithm prefers
freshly updated content. It does not mean that you have to edit your pages all
the time. I believe that for commercial pages, such as product descriptions
Google recognizes the fact that they are not as time sensitive as blog posts
covering recent events. It is wise however to include some strategy to update
certain types of content once every 12 months or so. 
Outbound links. Linking to authoritative pages
sends trust signals to the search engine. Think of it this way, the only reason
why you would send a user to another site is if you wanted them to learn more
of the subject. This can be a huge trust factor for Google. Too many outbound
links however can greatly diminish the page’s PageRank, hurting its search
visibility. Outbound links can affect your rankings but use them in moderation.
Internal links. Interlinking pages on your site can pass their strength between
them. 
Keyword in URL. Including keyword in the URL
slug (that’s the bit that appears after the “.com/“part of the URL) is said to
forward another crucial signal to Google. Site factors: Usually site factors
are very relevant in Google ranking, but most bloggers don’t think this factor
is very important. Think wisely, certain factors that can affect your sites search
visibility as well:
 Sitemap.Site
sitemap helps search engine to index all pages on your site. It is the simplest
and most effective way to tell Google what pages your website includes. 
Domain trusting.Google needs to trust you,
before ranking you. It’s hard to think that sites Google trusts should rank
higher. But how do you build that trust? Information from Backlinko has a full
list of trust factors here. Unnecessary to say, building trust factors of your
domain will certainly pay off.
Server location. Some SEOs
believe that a servers location aids to boost rankings for that specific
country or region.  Server location in
Europian countries help a lot like in the Us and Uk, were clicks can earn as
much as $40  in Google AdSense.
Mobile optimized
site
.
Mostly a year ago, 56% of searchers used mobile exclusively to research based
on close analysis. I believe this number increased geometrically in the last 12
months. It would be no surprise then that having a mobile optimized site would.
Definitely affect your site rankings in some way.

Off Page factors: When ranking your pages, Google
looks at factors outside of your site as well. Here are some of the key ones:

 The number of linking domains. The number of
domains linking to you is one of the most important ranking factors. So endeavor
to increase external linking to your site.
The number of linking pagesThere might be a number of
links from a particular domain to your site, their number is a ranking factor
too. However, it is still better to have more links from individual domains
rather than from a single domain. 
PageRank of linking
page
.
Not all pages are identical. Links on pages with higher PageRank will be a
bigger factor than those on low PR pages. Therefore, you should strive to build
links from high PR pages.

Links from homepage.Similarly,
some SEOs believe that links from a home page of a linking domain carry more
strength than those on one of its pages, am still yet to research about that,
but you can for the main time give it a trial and see or wait for the outcome. 
Number of dofollow
vs. nofollow links
.Google officially stated that they don’t count
nofollow links (link with rel=nofollow attribute attached). Therefore the
number of your do follow links should affect your rankings too. 
Diversity of link
types
.The types of links you build to your site matters too. Too many links of one
type may be a spam indicator and impact your rankings negatively. 
Contextual links.It is said
that links within the content of the page are worth more than links in a
sidebar for instance.
Link anchor. Anchor text of
a link used to be a strong ranking factor. Today it can be used as a web spam
indicator, negatively impacting your rankings.
Link relevancy.Certain SEOs professional
or specialist believe that links from pages related to your pages topic carry
more relevancies for search engines. 
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