Advantages of Using Custom Web Application Development Services

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Although often confused with the website, a web application is not the same. A web application is a client-server program that is stored online on a remote server and accessed by users via the internet on a web browser. A website, on the other hand, is merely a collection of inter-related web pages having a common domain name. Examples of web applications include Dropbox, Grammarly, Google Docs, Yahoo Mail, Amazon, and Facebook Games. In essence, web applications are designed to increase the functionality of internet from just being a platform of textual and graphical information.

There are countless opportunities available on the internet to create web applications to capture new markets or just to satisfy the existing customers at a whole new level. A lot of businesses today are using the power of various social media platforms to make the customer experience more interactive. However, relying on social media or a simple website may not be enough for some businesses. More of the organizations are looking for ways to develop customized web applications but do not possess either the skills needed or the resources to build them in-house. There are many excellent web application development services available that provide customized web applications. Having a customized web application has many advantages for businesses.

Custom Made Apps are Unique

While there are many generic application software packages available at a discounted price, generic web applications are monotonous and boring. In today’s competitive world that asks for high differentiation, getting an application tailor-made for you by a web application development services provider may be the best thing to do. Customers want to have a unique experience when they visit your website or web application. Furthermore, you might be able to add features to your application that your competitors have not thought about yet, giving you an extra edge.

  1. Improved User Interaction
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Communication is a two-way process, and traditional ways of communicating with the customers and clients were either just too slow. With custom-made web applications, it is now possible for the companies to automate some of the consumer interaction with chatbots and virtual assistants and increase the response time and quality of real customer services representatives (CSRs). Customers do not need to wait for office hours or stay on the phone listening to annoying music while the CSRs deal with other customers.

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  1. Cost Effectiveness

If you think that custom-made applications are costly, think twice. There may be a more substantial initial investment needed, but using web application development services may prove to be more cost-effective and efficient in the long run. Generic web applications may seem cheaper; at first look, however, there are thousands of issues involved in optimizing the app for varying needs of different companies in various global markets. Furthermore, you may need to scale-up or down in future depending on your business situation. Custom made web applications also provide you with flexibility and scalability.  When you factor in all these issue, custom-made web applications are a lot cheaper than the alternative.

  1. Safety & Security

If you haven’t heard the news yet, Adobe announced that is phasing out Flash plugin functionality for the browser. The main reason behind this….Security issues!  Internet security is now a significant concern for most businesses that have some degree of online presence. With Facebook owner, Mark Zuckerberg, having to testify in front of the US Congress and the European Union, due to Facebook’s failure to protect user data, other companies are upping their efforts to enhance their data security. This is something, which everyone can’t handle. Professional web application development service companies ensure the use of customized security measures, thus reducing the chances of data breach.

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