Ecommerce Design Mistakes that Could Be Killing Your Sales
Along with a sharp intellect, a good luck also goes hand in hand when it comes to designing a great eCommerce website. An eCommerce website requires understanding your consumers and looking for ways to implement the right strategy in order to constantly improve design. There are infinite errors one could make while designing an eCommerce website.
However, there are some very common mistakes that are even attempted by the most successful businesses. Here, we will be covering the most common ones.
Using images of poor and low quality
If you are selling products that are supposed to attract the eyeballs, you must know how well they should be presented to attract more sales. A great product presentation is the key to generating maximum sales. Therefore, you should always try to give your consumer the greatest amount of clarity possible on screen.
This is where high quality images come into picture. Make use of high resolution professional photographs of your products. No matter what you are selling, a household appliance or a beauty product, imparting clarity is the necessity.
Not analyzing your PPC Campaign
PPC campaigns are a trusted way to get quick traffic. A little consciousness is required to invest in PPC. The conversion rate between someone visiting your website and actually purchasing a product must be carefully planned. It is important to target the right group of people and further monitor the input offered via your PPC campaigns.
Not choosing the right product alignment
We often perceive things to be different when they are laid out vertically and when laid horizontally. According to a study, it is made clear that viewing an assortment of products horizontally leads to a great perceived variety than selecting vertically. This means on arranging products from left to right, your customers will perceive that there are great variety of products.
Similarly, on organizing products vertically, your customers will assume that a product in another row is of entirely different category. You will love this 7 SEO Habits to Stop In 2018 to Avoid Being Penalized. So, it is required to arrange products horizontally. This way customers tend to see a variety and will be more willing to purchase more than a single item from a row.
Not Considering Multiple Platforms
Ignoring the mobile platform in today’s market is something that will offer you trouble in the long run. The availability of smartphones asks for a quality experience on your mobile website irrespective of the device your customers are using. So, start thinking big if you wish to stay ahead in the race.
The best thing you can do is to have a responsive design implemented within your eCommerce website. In a universe, where people use multiple devices for a single purpose, your business must be omnipresent and accessible from anywhere.
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Wrong or misguided product information
During an online purchase, consumers expect knowing every possible detail about the product. Therefore, it is important to write product description that is clear, concise and yield great business benefits.
Try to update your website with the relevant product info that they are looking forward to buying a product. Keep your website prevented from flooding with irrelevant information.
Good images with great photo description are an ideal combination to attract consumers.
Compelling users to register
This is the most common barrier that should be avoided. This login feature is advantageous however you should not force them to register before making a purchase. The option of registering should be made available along with many benefits and only during the checkout process. If the customer wants to move ahead without registering, they should be allowed to do so.
A stubborn and complex checkout process
Keep it simple for your customers to carry out the purchase. A complicated checkout process with form after form will result in your potential customers abandoning their cart. After having done lot of hard work getting customers into your eCommerce website and helping them find the right product, it would be stupidity to lose them at the last moment by designing an over complicated checkout process.
The Final Gist!
Of course, this is not an end to the story. However, these are some important points you should be thinking about, working and resolving them. If you work on these, you will definitely be able to deliver a smooth user experience. Once you customers have made the purchase, the next step is offering them an impeccable customer service. So, this way an all-in-one client experience will take you to greater heights.
Jacob Colleen is an expert web developer at Webby Central, a renowned eCommerce website development company. He holds years of experience and has a special interest in writing on different types of platforms. Not just these, the writer also enjoys writing for technology, IT and numerous other subjects too.