Ecommerce Benefits from Link Building
Ecommerce link building simply refers to implementing common SEO link building strategies to help optimize eCommerce sites. Since the goal of all eCommerce sites is to generate revenue by selling as much product as possible, it’s obvious that the marketer should know how to expose their site to as many interested people as possible.
The good news is, eCommerce link building is simple, and marketers might already be using many of the most common strategies. Below are a few benefits of creating and implementing an eCommerce link building campaign.
Boosts in sales
Collectively, using a variety of linking strategies results in a huge increase in sales opportunities. Marketers can be proactive about building relationships with other marketers and influencers in their industry and product niche. But not only should marketers take advantage of inbound link opportunities, but also, they should be taking advantage of internal linking.
For example, if a landing page is generating a healthy amount of traffic, then the marketer should create ways to link to other pages within their site, especially if those pages are generating little-to-no traffic on their own. A great way to implement this strategy is for marketers to create content that will organically lead the end-user to the desired location.
One of the most tried-and-true link building strategies that eCommerce marketers should still be using is obtaining links from high-authority sites. Marketers should have in their arsenal a network of high-authority bloggers, vloggers, and other influencers. These are relationships that will give the eCommerce site the boost that it needs to rank higher in the SERPs.
Wider branding opportunities
The primary goal of any eCommerce marketer is to generate sales revenue. But sometimes part of generating sales rests in generating trust for their company’s brand.
Fortunately, there are plenty of ways for marketers to generate earned trust while also creating inbound links. These include content marketing strategies such as blogging, producing articles, guest posts, vlogging, and even podcasting.
While end-users can’t click on a link while listening to a podcast, the audio content can lead users to a brand’s social media platform. Social media posts that contain inbound links can lead end-users directly to a company’s landing page.
Promote highly niched products
Every eCommerce marketer would love to believe that every product they stock in their inventories should create a stampede of buyers, but this isn’t the case most of the time. In most cases, shoppers select a handful of products that they love the most, and these are the products that generate revenue for the majority of the site.
As such, there’s going to be products that generate modest revenue, and then there are products that won’t generate a lot of organic interest or revenue. To turn things around, the eCommerce marketer has to think of their product pages that don’t already generate a lot of visitors.
If the marketer isn’t ready to remove the product out of sales inventory, then they’ve got to come up with a method of creating traffic to these pages. Creating inbound links back to the forgotten product pages can breathe new life back into dead sales opportunities.